CLARITY IS THE STRATEGY

I'm Julia, a UX/UI & Web Designer helping businesses turn complex offers into websites people can understand, trust, and act on.

End-to-end

from strategy to launch

Purpose-driven

Built around your goals

Julia I Design

Selected Case Studies

Chata.ai case study
Chata.ai case study

Chata.ai - Strategic Redesign to elevate SaaS Brand

Role

UX/UI & Web Designer

Industry

SaaS, AI

Techical Stack

Figma, Framer

Timeline

3 months

Results

Clearer hierarchy and readability

Scalable design system built from scratch

Fully responsive experience across all devices

Stronger sense of trust and credibility

CMS development Case Study
CMS development Case Study

Chata.ai - Blog experience Redesign Into A Scalable CMS-Driven Content

Role

UX/UI & Web Designer

Industry

SaaS, AI

Techical Stack

Framer

Timeline

1 week

Results

Scalable CMS-driven topic system

Seamless topic navigation without breaking user flow

CMS-integrated dynamic Table of Contents, built via code

Redefined article hierarchy for better readability

CMS development Case Study
CMS development Case Study

Goodman Capital - Designing a High-Trust Landing Page for Accredited Real Estate Investors

Role

UX/UI & Web Designer

Industry

Real Estate, Finance

Techical Stack

Figma, Framer

Timeline

2 weeks

Results

Clear, tiered information architecture guiding investors from credibility to registration

Custom design system built from scratch to reflect institutional trust

Dense financial and legal information structured for fast, confident scanning

Landing page built entirely from scratch, from UX structure to final design system

Framer website development
Framer website development

Sync Insights - Strengthening Saas website Through Technical & UX Improvements

Role

UX/UI & Web Designer

Industry

SaaS, AI

Techical Stack

Framer

Timeline

1 week

Results

Built a fully responsive experience across devices, including a new mobile navigation bar

Redesigned the blog section for improved readability and visual consistency

Implemented technical SEO improvements to strengthen organic visibility

Refined the design system for tighter visual consistency site-wide

Who I am?

I'm a French UX/UI & Web Designer based in Brazil, working with SaaS and service brands around the world. My path started in neuroscience, not design, and that background still shapes how I think: structured, curious, always trying to understand why before deciding how. I design and build, end to end, mostly in Framer and Webflow, and I move comfortably between four languages and just as many kinds of clients. What ties it all together is a simple belief: clarity is what makes people trust what they're looking at.

Julia IBRI UX UI WEB DESIGNER

What I do?

Framer and Webflow Expert

UX Strategy & Research

UI Design & Design Systems

Front-End Implementation

Data-Informed Iteration

How I Approach a project

01

UNDERSTAND

We start with a conversation to understand your goals, needs, vision, and what the website needs to accomplish. Together, we define the objectives that will guide the project.

02

STRUCTURE

We turn the project goals into a clear website structure, organizing the content, information architecture, and user journeys around what the website needs to accomplish.

03

Design

I turn the structure into a full visual design, building or extending a design system so the result stays consistent and scalable.

04

Build

I develop the final product myself in Framer or Webflow, optimized for performance, responsiveness, and technical SEO — or hand off clean, developer-ready specs when working within a larger team.

05

Launch

I take care of the final checks and launch, then provide post-launch support, Q&A, and a short tutorial to help you manage the website with confidence.

LET'S BUILD SOMETHING PEOPLE ACTUALLY UNDERSTAND

Have a website project in mind? Let's make sure it starts with the right strategy.

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